Online website for a offline winkel.

Art Unlimited

Project details

Art unlimited, a store in Amsterdam with 15,000 postcards, posters and more, asked us, a team of 5 with different backgrounds, to design and build a website that has the same feeling as the real store.
This was a big challenge. How do you give the same feeling of filtering 15.000 postcards online as they do in a the store? And not only the postcards also the rest of the store needed to be the highlight on the website.

Content mapping, wireframing, visual design, user research, user testing.

Impression of the store

How does a store looks like with 15.000 postcards and more?


How did the website looked like?