Online website for a offline winkel.

Art Unlimited

Project details


Art unlimited, a store in Amsterdam with 15,000 postcards, posters and more, asked us, a team of 5 with different backgrounds, to design and build a website that has the same feeling as the real store.
This was a big challenge. How do you give the same feeling of filtering 15.000 postcards online as they do in a the store? And not only the postcards also the rest of the store needed to be the highlight on the website.

Role:
Content mapping, wireframing, visual design, user research, user testing.

Impression of the store

How does a store looks like with 15.000 postcards and more?


Results

How did the website looked like?